Websites for logistics companies

Award-winning agency

Fleet and route pages, schedules, quote forms and a CMS your team runs on its own. Our latest: one website for Cool Carriers and its 50 reefer vessels.

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Case study · Cool Carriers · reefer shipping

50 Reefer Vessels,
One Website in Two Languages

Cool Carriers is a reefer shipping company. Its 50-vessel fleet carries fruit, vegetables, meat and fish, and its history goes back to 1984. The head office is in Cyprus, with offices in Sweden, Chile, New Zealand, the USA and South Africa.

Each region had its own website. They looked outdated and didn't show the company's scale. We replaced them with one site in English and Spanish.

5 monthsfrom kickoff to launch 96 daysfrom first commit to launch 27 pagesin English and Spanish
Cool Carriers website: fleet and routes
Cool Carriers design system: colors, type and components

A visual system from scratch

The brand existed as a logo and a color palette. We started with a design workshop, and two weeks later the concept was approved. From it we built a design system: the colors, type and components every page is assembled from.

Cool Carriers fleet catalog with filters

Fleet catalog

The fleet sits in one table with search and filters by year, CBFT, SQM and containers. A vessel opens with its photo and specs. The full fleet list downloads as a PDF.

cool-carriers.com/global-network/chile
Weekly bunker adjustment factor (BAF) reports on the Cool Carriers Chile page

The client knew the rules. We built them in

Mid-project, the client told us the Chile trade must publish weekly bunker adjustment factor (BAF) reports by regulation. We added a BAF archive to the Chile page, next to a vessel schedule on the operator's API and the client portal login. You know your trade's rules best: tell us what your regulators expect, and we build it into the site, even mid-project.

Cool Carriers home page

Content in your team's hands

At Cool Carriers, editors change texts, photos, vessels and vacancies in the CMS, and the Chile team runs the Spanish version on its own. Contact and quote forms send each request to the office the visitor chose. You get the same: your team updates the site without waiting for a developer.

Before designing anything, they asked who actually uses our site and why: partners doing due diligence, customers looking for routes and schedules, candidates, media. The structure was built around those people. The site runs on our own infrastructure, the content is managed in a CMS our team already uses, and there is no vendor lock-in. As Imaga put it, ‘your team can take it from here’, and that turned out to be true.

Artemii Borisenko

Corporate website
delivery roadmap

How we take a corporate website from the content plan to traffic that turns into leads.

Content planning
We study your visitors' interests, the brand and competitors, and define the content.
UI concept
We set the look and feel: the home page mockup and the UI kit.
UI design
We define reusable page types and deliver full mockups and animations.
Development
We build a fast site, optimize it for SEO and GEO, and cover it with QA.
Business onboarding
We run CMS workshops for your marketing team and hand over the docs.
Launch
We go live and turn traffic into leads.
SupportTech partnership
We maintain the infrastructure and advise your marketing team as you scale.
Required stageOptional, you may lead
How we build · the Cool Carriers example

AI-native
development

One senior full-stack developer with a team of AI agents builds the frontend, backend and infrastructure.

The agents work in parallel: one lays the foundation, others build pages, each in its own branch. The developer sets the tasks and checks the results. This is how we built Cool Carriers in 96 days.

Every change goes through one loop

  1. One taskOne branch and one pull request per task.
  2. Checked where it runs“Done” means checked on the target environment. A green CI is not enough.
  3. A second pair of eyesA separate reviewer agent, with no chat history, checks the code.
  4. A person signs offNothing merges without a person's explicit approval.

Then the next task starts the loop again.

Beyond
the website

A website is often where we start. Behind it, we build the systems your team works in and add AI where it saves hours. Two clients below keep their names private: we walk you through their projects on a call.

CRM · NDA

Route planning for a road-freight company

10,000

fields of historical data moved off spreadsheets and reconciled

Ask about this project
ERP · NDA

Fleet ERP for a banking group

300+

formulas replaced by a new calculator

Ask about this project
AI in your processes

We find where AI saves your team hours and build it into the systems you already use

Request intakeRate and voyage estimatesInvoice checksDemurrage calculationsDelay noticesEmissions reporting

Our AI expertise

We build a free proof of concept: a mini version of the project with limited features and no design.

We work from your business goals
and put user experience first

We add AI only where it gives you an unfair advantage.

Dmitriy Alexeev, CEO of Imaga

“Clients don't come to us for a website. They come for what the website should bring them. So we start by asking which numbers in your business need to change, and if the job can be done without development, we say so right away.”

Dmitriy Alexeev, CEO

Questions from first calls

We set calls in your working hours. At Cool Carriers, we had a sync call every week, and each one ended with a written summary of decisions and next steps.

Fixed price for an agreed scope. The Cool Carriers website took five months from kickoff to launch. For internal systems, we name the timeline after discovery, once the scope is clear.

No. A website is often where we start. Behind it, we build internal systems, such as a route-planning CRM for a road-freight company and a fleet ERP, and add AI where it saves your team hours. Examples are in “Beyond the website” above.

Yes, through its API or data exports. At Cool Carriers, the vessel schedule runs on the operator's API. Until the API was ready, the interface worked on test data, so the integration never held up the design.

Yes. Before launch we map every old page to a new one and set up redirects, so links and search rankings carry over.

Yes. Access is set by role and office. At Cool Carriers, the Chile team edits the Spanish version directly, with no developer involved.

Where you choose. The Cool Carriers site runs on the company's own infrastructure, with no vendor lock-in. For AI, we agree on the setup during the proof of concept, including running models inside your environment.

Often plain automation is enough, and we say so. We start by asking which numbers in your business need to change. If a task is solved without AI, we build it without AI.

Let's talk

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What happens next

1

NDA. If checked, we'll send a standard NDA for e-signature right away.

2

Discovery. We'll reach out to clarify goals, constraints, and discuss potential AI use cases if they make sense. If you asked about a project under NDA, we'll walk you through it on the call.

3

Proposal. You'll get timeline and budget, plus key architectural options and risks.

We build for

imaga.ai